With hundreds of listings being returned in search results, how does a seller make their item stand out? Here are some tips:
1) Use a meaningful, professional title with relevant keywords. Don’t waste your 80 alloted characters on gimmicky and useless words such as L@@K and WOW! Correct spelling is important. Don’t spam your buyer with keywords that aren’t part of the product you’re selling. You will not only annoy your potential buyer, but eBay is likely to shut down your listing.
2) Be sure to list in the correct category and make full use of item specifics. Don’t simply fill out the required item specifics. You should add as much information as possible for a potential buyer to find your item.
Where possible, be sure to include a UPC or ISBN code, as more and more buyers are searching by specific product identifiers.
3) Don’t be stingy with your photos. Include two or more from different angles and be sure they are not blurry. They should be sharp and color accurate. Buyers suspect you’re hiding something if your photos aren’t clear. Photos should focus on your item, so avoid busy backgrounds.
Use eBay’s catalog photo when the item is brand new in addition to some of your own photos. Many buyers prefer to view the actual item they will be receiving, so be sure to include some of your own photos.
4) Price your item reasonably. Check out completed listings. Now that eBay is also displaying your competitors’ listings, you wouldn’t want to overprice your item.
5) Consider eBay’s recommendations for making your listings more prominent in search results. Free shipping, quick handling and shipping times, and liberal return polices will make your listing stand out.
6) Customer service is key. Be sure to answer potential buyers’ questions promptly. Your feedback score, detailed seller ratings and how quickly you respond to eBay disputes or seller messages all impact how your listings are ranked by eBay.