When you are lowering the price of a store or fixed-price item, you can use the new Markdown Manager.  Your original price will appear with a strike through it, along with a Sale logo to draw your buyer's attention to your discounted price.  This new free tool is available for eBay store subscribers only.  Here are the details:
 
Hi...I'm Christophe Gillet with eBay Stores. I'm pleased to introduce a new tool called Markdown Manager that is now available for our eBay Stores subscribers. This free tool allows you to offer discounted pricing to your buyers by putting your Fixed Price and Store Inventory items "on sale." Your Sale items will display special strike-through pricing on the item page, along with a "Sale" logo, so buyers can easily see the discount offered.

Key features of Markdown Manager include:

-A quick, easy process to create a Sale item.
-Easy management and scheduling capabilities.
-Ability to apply discounts to specific listings, categories, or across all your Store Inventory or Fixed Priced listings.

Click here [http://pages.ebay.com/storefronts/markdownmanager.html] to learn more about Markdown Manager, or take a quick tutorial [http://pages.ebay.com/stores/markdown-manager/tutorial/index.html] and read our FAQs.
http://pages.ebay.com/storefronts/faq.html#markdown_manager

I will be hosting an online workshop on Thursday, February 8th at 2:00 p.m. Pacific time with some of my colleagues from the eBay Stores team [http://forums.ebay.com/db2/thread.jspa?threadID=1000432344]. We'll review the Markdown Manager tool in more detail and give you tips on how it can help you grow your sales. I hope you stop by with your questions!

Sincerely,

Christophe Gillet
eBay Stores