Those of you who are
bonded by buySafe might have heard that eBay had pulled their large
automatically-inserted seller guarantee banner (not the little seal) because of
the issue of verifying the seller's credentials in all listings making those
claims. They were going to meeting with eBay to discuss what would be allowed. eBay has made their decision on all third party endorsements and has
put some policies into effect:
Hi... I'm Sarah Brubacher, Senior Policy
Manager for eBay. We've seen a recent increase in third-party "trust seals" that
claim to guarantee a seller's trustworthiness. We feel these seals can undermine
the importance of a seller's feedback rating and comments. They can also send a
confusing message to buyers. And, since we have no way to verify that the
information used to award these seals is objective, we have concerns about how
credible they may be. Based on these concerns, we're implementing a new policy
to govern the types of third-party seals that sellers can use.
The use of third-party seals on listings that claim to validate, verify, or guarantee the trustworthiness or reliability of the seller is no longer allowed. For example, using language such as "Trusted Seller" or "Reliable Seller" is not permitted.
Third-party seals that guarantee specific transactions or items are allowed. In these cases, the third-party companies offer insurance, transaction dispute options for buyers, or other services which are allowed. For example, sellers participating in a third-party buyer protection program may have seals with text like "Protected transaction guaranteed to $25,000" on their listings.
We will also continue to allow seals which represent membership in business or craft-related organizations, but do not otherwise violate this policy. For example, you can include language indicating you're a member of the Federal Deposit Insurance Corporation (FDIC).
To learn more about this new policy, and see more examples of what is and isn't allowed, please visit the Third-Party Endorsements of eBay Members policy page. http://pages.ebay.com/help/policies/third-party-endorsements-of-eBay-members.html?ssPageName=CMDV:AB
Sincerely,
Sarah Brubacher
Senior Policy Manager, eBay Trust & Safety
The use of third-party seals on listings that claim to validate, verify, or guarantee the trustworthiness or reliability of the seller is no longer allowed. For example, using language such as "Trusted Seller" or "Reliable Seller" is not permitted.
Third-party seals that guarantee specific transactions or items are allowed. In these cases, the third-party companies offer insurance, transaction dispute options for buyers, or other services which are allowed. For example, sellers participating in a third-party buyer protection program may have seals with text like "Protected transaction guaranteed to $25,000" on their listings.
We will also continue to allow seals which represent membership in business or craft-related organizations, but do not otherwise violate this policy. For example, you can include language indicating you're a member of the Federal Deposit Insurance Corporation (FDIC).
To learn more about this new policy, and see more examples of what is and isn't allowed, please visit the Third-Party Endorsements of eBay Members policy page. http://pages.ebay.com/help/policies/third-party-endorsements-of-eBay-members.html?ssPageName=CMDV:AB
Sincerely,
Sarah Brubacher
Senior Policy Manager, eBay Trust & Safety