If you haven't tried eBay Keywords, but have always wanted to, this is a great opportunity to try them for free, and to give Sales Reports Plus, and see if the service is worth it for your business. There's some rules (below) to get the free keywords, so get in on this before it's too late. Sign for Sales Report Plus here.
Sales Reports Plus offers in-depth views into your business. In addition to the basic information offered in Sales Reports, the Plus product provides:
- Both listings and item-level information in your sales summary
- Unique buyer counts
- Sales metrics by category
- Sales metrics by format (Online Auction, Fixed Price, Stores Inventory)
- Sales metrics by ending day or time for all of your listings, and by format type (Online Auction, Fixed Price, Store Inventory)
- Detailed eBay fees
- A summary of your Unpaid Item requests
Trying eBay Keywords is exciting! ...but you need to be sure you don't waste your money. Here's a good tip that was given to me:
Be very specific in your keyword choices!font>
If you are selling Gymboree, don't use "Gymboree" as a keyword. This will eat up your campaign allowance (the free 100 buckaroonies) faster than my fat little dog eats a piece of cheese that fell on the floor!
Use "Gymboree Dandelion Wishes Capri" and "Gymboree Tropical Paradise Shorts." If you want more exposure, be more general.
Don't use words that your buyers won't be searching for, and don't rely on what Keywords suggests. You know your buyers. What Keywords knows is they want you to spend more money. Everyone has varying degrees of success. You can use Keywords all the time, or occasionally. You can edit the keywords you choose, if they're not working for you.
If you like the success you're getting from eBay Keywords and continue to use them, try upgrading to a Featured Store. You'll get free Keywords every quarter to use, which off-sets the price of the store, and don't forget your store fee is a tax write-off.
